Social media is a great tool that your business can use to communicate with clients and prospective customers, but in an age where you can expect your employees to have their own accounts, it can be devastating to overlook the security issues associated with it. Today, we’ll examine how you can protect your organization from its employees’ social media use.
In many ways, social media is the defining characteristic of the information age. It has transformed the way people communicate, market their products and services, and it has brought a litany of issues into the public consciousness. On the other side of the coin, social media currently costs many business billions of dollars a year in lost productivity. Let’s take a look at the pros and cons of social media, and how your business can put yourself in a net-positive position regarding the technology.
Building a social media strategy can be somewhat troublesome for the modern business. Not only do you not know how it can affect your organization, you also know that your competitors are likely using it. To this end, we’ll go over how your organization’s social media practices can influence success.
Have you ever gotten Facebook requests from strange people who you don’t know? While it might be tempting to give them the benefit of the doubt--after all, maybe they know a friend of yours--it’s best to keep strangers off of your page when you can. In order to give your page, the flexibility to accept friend requests from people you may know, and protect it from strangers, you can implement a “follow” feature, and limit who can send you friend requests.
One thing that both fishing and phishing have in common is the use of lures. With the right lure, the chance of successfully catching the target improves. When it comes to the digital lures seen in phishing scams, research shows that social media is the most effective.
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